Barnett, Michael L., Boyle, Elizabeth and Gardberg, Naomi A (2000) Towards one vision, one voice: A review essay of the 3rd International Conference on Corporate Reputation, Image and Competitiveness. Corporate Reputation Review, 3 (2). pp. 101-111.
The 3rd International Conference on Corporate Reputation, Image and Competitiveness brought together academics and practitioners from a variety of fields to discuss many critical issues on the topic of how corporate reputation can contribute to corporate performance. In this paper, several of the presentations are overviewed to draw out common themes from the papers presented at this conference. After identifying common themes, unifying framework is offered to bring together the disparate fields that contribute to one common topic, that of corporate reputation. Creation of a common framework is critical to advancing the study of corporate reputation and its influence on corporate performance.
|Keywords:||reputation, image, identity, brand, stakeholder, communications, intangibles, philanthropy, advertising, positioning, corporate branding, e-communication|
|Subject(s):||Strategy; Entrepreneurship & Global business|
|Centre:||Faculty of Strategy, Entrepreneurship and International Business|
|Date Deposited:||26 Oct 2011 13:45|
|Last Modified:||23 Oct 2015 14:05|
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