Blois, Keith John and Ramírez, Rafael (2006) Capabilities as marketable assets: A proposal for a functional categorization. Industrial Marketing Management, 35 (8). p. 1027.
While it is through creating and marketing products that firms achieve success, there are also significant opportunities for them to create value by exploiting the capabilities they utilize in creating products. However, seeing capabilities in this light demands new ways of thinking about product markets and marketing policies.
|Citations:||Web of Science: 5|
|Keywords:||Capabilities; Assets; Value creation|
|Subject(s):||Science & technology management|
|Date Deposited:||08 Apr 2010 13:12|
|Last Modified:||09 Sep 2016 13:33|
Actions (login required)