Virtue at the Checkout Till: Salvation Economics in Kenyan Flower Fields

Dolan, Catherine (2008) Virtue at the Checkout Till: Salvation Economics in Kenyan Flower Fields. In: Browne, K and Milgram, L, (eds.) Economics and Morality: Anthropological Approaches. Altamira Press, pp. 167-182. ISBN 978-0-7591-1202-5

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Kenya's cut flower industry is often considered a testament to globalization --- a panacea for declining exports that has brought thousands of new employment opportunities to poor rural women. The industry, however, has also come to epitomize the dark side of globalization with booming economic growth lying side by side with human immiseration. In recent years this juxtaposition has spawned a new moral discourse, with images of toxic flower fields and lurid working conditions broadcast into the living rooms of suburban London homes. Such images are part of a new morality of consumption, where consumers, NGOs and global supermarkets aspire to 'save' the African worker from the downside of globalization.

Item Type: Book Section
Keywords: cut flower industry; fair trade; ethical trading
Subject(s): Science & technology management
Centre: Institute for Science, Innovation and Society
Date Deposited: 19 Dec 2011 15:43
Last Modified: 23 Oct 2015 14:06

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