Commentary - KPMG: Revitalising Culture through Values

Morris, Tim (1999) Commentary - KPMG: Revitalising Culture through Values. Business Strategy Review, 10 (4). pp. 17-19.

Abstract

Comments on the move of KPMG company to launch a program for culture change. Discussion on the concept of culture change; Importance of the proper corporate culture to the long-term success of companies; Emphasis on the difficulty of management of culture and cultural change.

Item Type: Article
Keywords: consulting; professional service firms
Subject(s): Corporate reputation
Organisational behaviour
Professional services
Centre: Centre for Professional Firms
Oxford University Centre for Corporate Reputation
Date Deposited: 28 Nov 2011 14:57
Last Modified: 04 Dec 2018 15:01
URI: http://eureka.sbs.ox.ac.uk/id/eprint/1459

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