Managing Strategic Change in a Mature Business

Whipp, Richard, Rosenfeld, Robert and Pettigrew, Andrew (1989) Managing Strategic Change in a Mature Business. Long Range Planning, 22 (6). pp. 92-99.


The article draws on the experience of four sectors of the U.K. economy to suggest what the competetive conditions of the next decade might look like. The distinction is made between barries to entry and barries to success. Strategic management in the more successful companies appears to involve the common ability to sustain strategic flexibility. The majority of the piece indicates how this quality has been fashioned and how the process of its creation and maintenance has been managed in the companies concerned. Evidence from the four sectors is used to speculate on some of the key determinants of strategic flexibility in the 1990s.

Item Type: Article
Keywords: organisational change; change management
Subject(s): Strategy; Entrepreneurship & Global business
Centre: Faculty of Strategy, Entrepreneurship and International Business
Date Deposited: 06 Dec 2011 14:47
Last Modified: 23 Oct 2015 14:06

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