Advertising food in Australia: Between antinomies and gastro-anomy

Schneider, Tanja and Davis, Teresa (2010) Advertising food in Australia: Between antinomies and gastro-anomy. Consumption, Markets & Culture, 13 (1). pp. 31-41.


Over the past half century, consumers in Australia have increasingly been
confronted with a plethora of health food products. This paper focuses on health
food that encourages consumption through the promise of health benefits. In this
context, media representation of such food serves as a lens to explore the spread
of consumer culture in Australia. Using a historical perspective, this paper asserts
that in promoting such foods, food “experts” form an advisory nexus in an increasing
context of “gastro-anomy” that Fischler (1980) speaks of. Fifty years of advertising,
editorial content and articles are examined from the Australian Women’s Weekly.
Warde’s (1997) antinomies of tastes are used as a starting point to show how the
anxiety and risks associated with food consumption

Item Type: Article
Keywords: Australia; health food; consumer culture; Advertising
Subject(s): Science & technology management
Centre: Institute for Science, Innovation and Society
Date Deposited: 20 Apr 2010 14:20
Last Modified: 23 Oct 2015 14:05

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