Whittington, Richard, Cailluet, Ludovic and Yakis-Douglas, Basak (2011) Opening Strategy: Evolution of a Precarious Profession. British Journal of Management, 22 (3). pp. 531-544.
This paper takes the long view on the development of strategy as a profession, from the 1950s to today. We identify strategy as a structurally precarious profession, subject to cyclical demand and shifts in organizational power. This precariousness has increased with the secular shift towards more open forms of strategy-making, with more transparency inside and outside organizations and more inclusion of different actors internally and externally. We analyse four forces – organizational, societal, cultural and technological – driving the evolution of strategy as a profession and discuss implications for the future of strategy work, for effective strategies, for strategy's professional bodies and for strategy research.
|Keywords:||management science; Strategic planning; Strategic planning consultants; Professional practice|
|Subject(s):||Strategy; Entrepreneurship & Global business|
|Centre:||Faculty of Strategy, Entrepreneurship and International Business|
|Date Deposited:||26 Feb 2012 17:24|
|Last Modified:||23 Oct 2015 14:06|
Actions (login required)