Opening Strategy: Evolution of a Precarious Profession

Whittington, Richard, Cailluet, Ludovic and Yakis-Douglas, Basak (2011) Opening Strategy: Evolution of a Precarious Profession. British Journal of Management, 22 (3). pp. 531-544.


This paper takes the long view on the development of strategy as a profession, from the 1950s to today. We identify strategy as a structurally precarious profession, subject to cyclical demand and shifts in organizational power. This precariousness has increased with the secular shift towards more open forms of strategy-making, with more transparency inside and outside organizations and more inclusion of different actors internally and externally. We analyse four forces – organizational, societal, cultural and technological – driving the evolution of strategy as a profession and discuss implications for the future of strategy work, for effective strategies, for strategy's professional bodies and for strategy research.

Item Type: Article
Keywords: management science; Strategic planning; Strategic planning consultants; Professional practice
Subject(s): Strategy; Entrepreneurship & Global business
Centre: Faculty of Strategy, Entrepreneurship and International Business
Date Deposited: 26 Feb 2012 17:24
Last Modified: 23 Oct 2015 14:06

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