The Crafts of Strategy: Introduction to Themed Issue

Whittington, Richard and Cailluet, Ludovic (2008) The Crafts of Strategy: Introduction to Themed Issue. Long Range Planning, 41 (3). pp. 241-247.


This themed issue commemorates the twenty-first anniversary of Henry Mintzberg's classic Harvard Business Review article, ‘Crafting Strategy’. With his striking image of the strategist making strategy as a potter crafts clay, Mintzberg crystallised a widespread reaction against strategic rationality and detachment. The roles of intimacy, intuition and emergence in strategy-making came vividly into view. From this perspective, the notion of formal strategic planning appears anachronistic, even faintly ridiculous.

Item Type: Article
Subject(s): Strategy; Entrepreneurship & Global business
Centre: Faculty of Strategy, Entrepreneurship and International Business
Date Deposited: 15 Dec 2011 15:59
Last Modified: 23 Oct 2015 14:06

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