Taking Strategy Seriously: Responsibility and Reform for an Important Social Practice

Whittington, Richard, Jarzabkowski, Paula, Mayer, Michael, Mounoud, Eléonore, Nahapiet, Janine and Rouleau, Linda (2003) Taking Strategy Seriously: Responsibility and Reform for an Important Social Practice. Journal of Management Inquiry, 12 (4). pp. 396-409.


Regards strategy as a social practice with significant and pervasive social effects concerned with the work of formulating, implementing and communicating corporate strategies. Maps strategy as an organizational field, showing the producers and consumers of strategy discourse and the extent to which they are independent of the organization. Illustrates the way in which interdependent actors engage with one another in this organizational field with reference to recent events at Enron. Asks how the strategy field should respond to failures such as Enron, the 'dotcom' bubble and the difficulties in the telecommunications industry. Suggests that in each case, there were instances of overpromotion in which strategy discourse played a legitimating role. Comments on the implications for researchers, policymakers and practitioners and suggests initiatives that could be undertaken in each area to prevent future recurrences.

Item Type: Article
Keywords: strategy discourse; Enron; social responsibility; organizational field
Subject(s): Strategy; Entrepreneurship & Global business
Centre: Faculty of Strategy, Entrepreneurship and International Business
Date Deposited: 19 Dec 2011 11:28
Last Modified: 23 Oct 2015 14:06
URI: http://eureka.sbs.ox.ac.uk/id/eprint/1767

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