Strategy as Practice

Whittington, Richard (1996) Strategy as Practice. Long Range Planning, 29 (5). pp. 731-735.


This article maps the development of strategic thinking since the 1960s and identifies an emerging perspective on strategy as ‘practice’. The practice perspective on strategy focuses on strategists and strategizing, rather than organizations and strategies. Implications for practitioners, teachers and researchers are developed.

Item Type: Article
Keywords: strategy; analysis;
Subject(s): Strategy; Entrepreneurship & Global business
Centre: Faculty of Strategy, Entrepreneurship and International Business
Date Deposited: 09 Dec 2011 15:14
Last Modified: 23 Oct 2015 14:06

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