The New Marketing Myopia: Critical Perspectives on Theory and Research in Marketing

Brownlie, Douglas, Saren, Michael, Whittington, Richard and Wensley, Robin (1994) The New Marketing Myopia: Critical Perspectives on Theory and Research in Marketing. European Journal of Marketing, 28 (3). pp. 6-12.

Full text not available from this repository.
Item Type: Article
Keywords: Rethinking marketing; introduction
Subject(s): Strategy; Entrepreneurship & Global business
Date Deposited: 19 Dec 2011 10:42
Last Modified: 31 Oct 2016 10:10
URI: http://eureka.sbs.ox.ac.uk/id/eprint/1779

Actions (login required)

Edit View Edit View