Market-Orientated Strategic Change: Managing Complexity and Context

McNulty, Terry, Whittington, Richard and Whipp, Richard (1995) Market-Orientated Strategic Change: Managing Complexity and Context. In: Thomas, Howard, O'Neal, Don and Kelly, James, (eds.) Strategic Renaissance and Business Transformation. Strategic management series . John Wiley & Sons, Chichester, pp. 81-106. ISBN 978-0471957515

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This book addresses some of the most significant issues currently facing business strategists, including restructuring and reorganization, global competition, strategic change, and organizational learning. These issues are, of course, currently relevant but as thoughts and approaches to management issues they are timeless in their nature and importance. Strategic Renaissance and Business Transformation addresses one of the Strategic Management Society s primary concerns building and maintaining bridges between management theory and business practice.

Item Type: Book Section
Keywords: strategic planning
Subject(s): Strategy; Entrepreneurship & Global business
Date Deposited: 06 Mar 2012 13:01
Last Modified: 06 Nov 2018 15:22

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