Strategic development of manufacturing market analysis for investment priorities

Hill, Terry and Westbrook, Roy (1997) Strategic development of manufacturing market analysis for investment priorities. European Management Journal, 15 (3). pp. 297-302.

Abstract

Emphasizes the need for thorough market analysis in the development of a manufacturing strategy, and reports on evidence which indicates that UK companies are failing in the task of analysis. Draws on case examples from the government-inspired manufacturing, planning and implementation scheme (its projects were in two parts ™ market review and selection of appropriate technologies) in studying methods used, the outcomes and the role of the analytical co-ordinators (operations-management academics). Discusses market-review activities, e.g. customer surveys, and their weaknesses in terms of coverage, verification, segmentation and definition.

Item Type: Article
Keywords: Market Survey Techniques; Evaluation; Market surveys
Subject(s): Operations management
Centre: Faculty of Operations Management
Date Deposited: 05 Feb 2012 15:42
Last Modified: 23 Oct 2015 14:06
URI: http://eureka.sbs.ox.ac.uk/id/eprint/1833

Actions (login required)

Edit View Edit View