Managing Innovation in Thai Firms: Success Requirements and Marketing Processes

Basu, Kunal and Weschasara, Guntalee (1998) Managing Innovation in Thai Firms: Success Requirements and Marketing Processes. Journal of Strategic Management Research, 1 (1). pp. 11-18.

Full text not available from this repository.
Item Type: Article
Subject(s): Corporate reputation
Centre: Oxford University Centre for Corporate Reputation
Faculty of Marketing
Date Deposited: 12 Mar 2012 16:24
Last Modified: 23 Oct 2015 14:06
URI: http://eureka.sbs.ox.ac.uk/id/eprint/1969

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