Basu, Kunal and Chattopadhyay, Amitava (1995) Marketing Pharmaceuticals to Developing Nations: research Issues and a Framework for Public Policy. Canadian Journal of Administrative Sciences, 12 (4). pp. 300-313.
A system of exchange for marketing pharmaceuticals to developing countries is described, identifying the key conflicts among its constituents. A research agenda for marketing is suggested, involving both systemic characteristics and exchange behaviours. A framework for public policy appropriate for governments in the developing world is proposed.
|Keywords:||Experimental/theoretical treatment; Pharmaceuticals industry; marketing; International trade & foreign investment; Economic policy & planning|
|Centre:||Oxford University Centre for Corporate Reputation
Faculty of Marketing
|Date Deposited:||31 Jan 2012 21:13|
|Last Modified:||23 Oct 2015 14:06|
Actions (login required)