Matriarchal Marketing: A Manifesto

Scott, Linda and Peñaloza, Lisa (2006) Matriarchal Marketing: A Manifesto. Journal of Strategic Marketing, 14 (1). pp. 57-67.


The article articulates a new view of markets by reflecting a matriarchal philosophy and by drawing from the work of new age philosophers and feminist economists. The paper also employs a holistic and activist approach to research. The neo-pagan movement has shifted toward agitating for large-scale social change in recent years. It was stated that extracting the difference between the emergent earth-based philosophy and the world’s leading religions is an important first step. The neo-pagan movement is not anti-science, but it takes its inspiration from those forms of science that are grounded in observation and respect for connectivity, and departs from mechanistic, artificially separated units of analysis and conceptualizations of social life.

Item Type: Article
Keywords: entrepreneurship, economics, women economists, feminism & philosophy, philosophers, neopagans, activism
Subject(s): Entrepreneurship
Centre: Entrepreneurship Centre
Date Deposited: 19 Feb 2012 20:05
Last Modified: 06 Feb 2018 10:17
Funders: N/A

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