Something Old, Something New: Exploring the Interaction between Ritual and Advertising

Otnes, Cele and Scott, Linda (1996) Something Old, Something New: Exploring the Interaction between Ritual and Advertising. Journal of Advertising, 25 (1). pp. 33-50.

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Abstract

Explores the interrelationship between advertising and consumer rituals using a framework for examining the influence of these cultural institutions. Illustrates the ways in which advertising uses ritual symbolism to create messages about products and services not designed for use during such occasions. Provides specific examples of advertisements using symbols associated with weddings; argues that advertising may also influence the rituals themselves.

Item Type: Article
Keywords: Symbolism in advertising; Advertising; Consumers; Consumer behaviour; Consumption
Subject(s): Entrepreneurship
Centre: Entrepreneurship Centre
Faculty of Marketing
Date Deposited: 19 Feb 2012 17:28
Last Modified: 23 Oct 2015 14:06
URI: http://eureka.sbs.ox.ac.uk/id/eprint/1984

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