The Role of Marketing Processes in Making Cultural Meanings

Tharp, Marye and Scott, Linda (1990) The Role of Marketing Processes in Making Cultural Meanings. Journal of Macromarketing, 10 (2). pp. 47-60.

Abstract

An overview of the market system as a cultural institution is presented, and the concept of cultural meaning for material artifacts is discussed. The authors propose a system for representing cultural meaning of objects; this system can summarize the convergence of meaning for most material objects across individuals, subcultures, and time.

Item Type: Article
Keywords: Cultural Meaning; marketing;
Subject(s): Entrepreneurship
Centre: Entrepreneurship Centre
Faculty of Marketing
Date Deposited: 22 Jan 2012 17:01
Last Modified: 23 Oct 2015 14:06
URI: http://eureka.sbs.ox.ac.uk/id/eprint/1991

Actions (login required)

Edit View Edit View