Tharp, Marye and Scott, Linda (1990) The Role of Marketing Processes in Making Cultural Meanings. Journal of Macromarketing, 10 (2). pp. 47-60.
An overview of the market system as a cultural institution is presented, and the concept of cultural meaning for material artifacts is discussed. The authors propose a system for representing cultural meaning of objects; this system can summarize the convergence of meaning for most material objects across individuals, subcultures, and time.
|Keywords:||Cultural Meaning; marketing;|
Faculty of Marketing
|Date Deposited:||22 Jan 2012 17:01|
|Last Modified:||23 Oct 2015 14:06|
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