Qualitative Research in Advertising: Twenty Years in Revolution

Scott, Linda (2006) Qualitative Research in Advertising: Twenty Years in Revolution. In: Belk, R W., (ed.) Handbook of Qualitative Research Methods in Marketing. Edward Elgar Publishing, pp. 59-69. ISBN 978-1845421007

Full text not available from this repository.
Item Type: Book Section
Keywords: marketing; advertising
Subject(s): Entrepreneurship
Centre: Entrepreneurship Centre
Faculty of Marketing
Date Deposited: 12 Mar 2012 17:25
Last Modified: 23 Oct 2015 14:06
URI: http://eureka.sbs.ox.ac.uk/id/eprint/1996

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