A Review of the Visual Rhetoric Literature

Kenney, K and Scott, Linda (2003) A Review of the Visual Rhetoric Literature. In: Scott, Linda and Batra, Rajeev, (eds.) Persuasive Imagery: A Consumer Response Perspective. Routledge, pp. 17-56. ISBN 978-0805842029

Full text not available from this repository.
Item Type: Book Section
Keywords: marketing; advertising; consumers
Subject(s): Entrepreneurship
Centre: Entrepreneurship Centre
Date Deposited: 06 Mar 2012 14:59
Last Modified: 09 Sep 2016 13:12
URI: http://eureka.sbs.ox.ac.uk/id/eprint/1998

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