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The Troupe: Celebrities as Dramatis Personae in Advertising

Scott, Linda (1999) The Troupe: Celebrities as Dramatis Personae in Advertising. In: Arnould, E J. and Scott, Linda, (eds.) Advances in Consumer Research. Association for Consumer Research. ISBN 978-0915552429

Full text not available from this repository.
Item Type: Book Section
Keywords: celebrities; advertising
Subject(s): Entrepreneurship
Centre: Entrepreneurship Centre
Faculty of Marketing
Date Deposited: 12 Mar 2012 17:29
Last Modified: 23 Oct 2015 14:06

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