The Troupe: Celebrities as Dramatis Personae in Advertising

Scott, Linda (1991) The Troupe: Celebrities as Dramatis Personae in Advertising. In: Solomon, Michael R. and Holman, R, (eds.) Advances in Consumer Research. Association for Consumer Research, pp. 355-363. ISBN 978-0915552269

Full text not available from this repository.
Item Type: Book Section
Keywords: advertising; actors
Subject(s): Entrepreneurship
Centre: Entrepreneurship Centre
Date Deposited: 07 Mar 2012 09:28
Last Modified: 31 Oct 2016 10:27
URI: http://eureka.sbs.ox.ac.uk/id/eprint/2009

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