Keywords and Cultural Change: Frame Analysis of ‘Business Model’ Talk, 1975-2000

Ghaziani, Amin and Ventresca, Marc (2005) Keywords and Cultural Change: Frame Analysis of ‘Business Model’ Talk, 1975-2000. Sociological Forum, 20 (4). pp. 523-559.


Keywords chronicle and capture cultural change by creating common categories of meaning against diverse local usages. We call this the global-local tension. To test competing theories of this tension, we employ frame analysis of more than 500 journal abstracts over a 25-year period, tracking the spread of business model as an economic keyword generated during unsettled economic times. Analyses reveal the simultaneous adoption of "global" and "local" frames without one supplanting or co-opting the other. The global-local tension is conciliated by providing primacy across communities of discourse to a small collection of frames (i.e., the global presence) while maintaining a plurality of local use within communities (i.e., the local alternative).

Item Type: Article
Keywords: Keywords; Cultural change; Frame analysis; Business model; Digital Economy
Subject(s): Science & technology management
Strategy; Entrepreneurship & Global business
Date Deposited: 25 Feb 2012 20:55
Last Modified: 07 Nov 2018 11:10

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