Social Science Strategies for User-Focused Innovation and Design Management

Seidel, Victor and Pinto, John (2005) Social Science Strategies for User-Focused Innovation and Design Management. Design Management Review, 16 (4). pp. 73-79.


User-focused design processes are justly celebrated in the design community. But like any other design strategy, they can be used inaccurately, and they can be ineffective. Victor Seidel (University of Oxford) and John Pinto (Pinto Research) suggest some specific insights from the social sciences that can be applied most usefully. They also suggest that these same strategies may be applied to improving design management itself. This article offers six methods for examining both the user and the design team, with an eye to improving innovation, as well as design management.

Item Type: Article
Keywords: Product management; Consumer behaviour; Commercial products
Subject(s): Entrepreneurship
Strategy; Entrepreneurship & Global business
Centre: Entrepreneurship Centre
Faculty of Strategy, Entrepreneurship and International Business
Date Deposited: 19 Jan 2012 21:15
Last Modified: 23 Oct 2015 14:06

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