Seidel, Victor (2000) Moving from Design to Strategy: The Four Roles of Design-Led Strategy Consulting. Design Management Journal, 11 (2). pp. 35-40.
Design professionals have increasingly sought to provide clients not only with design solutions to fit existing plans but also with strategic advice for future opportunities. How can designers serve such a role? This study was based on field research with London-based designers and identified four roles they played: that of strategy visualizer, core competence prospector, market exploiter, and process provider. Each role is described, and the implications for successful collaboration on strategic efforts are discussed.
|Keywords:||Design; Strategy; Consulting|
Strategy; Entrepreneurship & Global business
Faculty of Strategy, Entrepreneurship and International Business
|Date Deposited:||19 Jan 2012 21:10|
|Last Modified:||23 Oct 2015 14:06|
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