Mementos: Looking Backwards at the Honda Motorcycle Case, 2003-1973

McKenna, Christopher (2009) Mementos: Looking Backwards at the Honda Motorcycle Case, 2003-1973. In: Clarke, Sally H., Lamoreaux, Naomi R. and Usselman, Steven W., (eds.) The Challenge of Remaining Innovative: Insights from Twentieth-Century American Business. Stanford University Press, pp. 219-242. ISBN 978-0804758925

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Item Type: Book Section
Keywords: innovation; business case
Subject(s): Professional services
Strategy; Entrepreneurship & Global business
Centre: Centre for Professional Firms
Date Deposited: 14 Mar 2012 09:52
Last Modified: 10 Nov 2016 11:40
URI: http://eureka.sbs.ox.ac.uk/id/eprint/2056

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