Fundamentals of Strategy

Johnson, Gerry, Scholes, Kevan and Whittington, Richard (2008) Fundamentals of Strategy. Prentice-Hall, Harlow. ISBN 978-0273713104

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Abstract

Fundamentals of Strategy is a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.

Item Type: Book
Keywords: Business planning; Strategic planning; Case studies
Subject(s): Strategy; Entrepreneurship & Global business
Centre: Faculty of Strategy, Entrepreneurship and International Business
Date Deposited: 19 Feb 2012 20:22
Last Modified: 23 Oct 2015 14:06
URI: http://eureka.sbs.ox.ac.uk/id/eprint/2132

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