Exploring Corporate Strategy: Text and Cases

Johnson, Gerry, Scholes, Kevan and Whittington, Richard (2004) Exploring Corporate Strategy: Text and Cases. Prentice-Hall. ISBN 978-0273687344

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Abstract

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

Item Type: Book
Keywords: Business planning ; Case studies; Strategic planning; Commerce; Planning Techniques
Subject(s): Strategy; Entrepreneurship & Global business
Centre: Faculty of Strategy, Entrepreneurship and International Business
Date Deposited: 11 Mar 2012 19:00
Last Modified: 23 Oct 2015 14:06
URI: http://eureka.sbs.ox.ac.uk/id/eprint/2134

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