Rethinking Marketing

Brownlie, Douglas, Saren, Michael, Wensley, Robin and Whittington, Richard (1999) Rethinking Marketing. Sage Publications. ISBN 978-0803974913

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Item Type: Book
Keywords: marketing
Subject(s): Strategy; Entrepreneurship & Global business
Centre: Faculty of Strategy, Entrepreneurship and International Business
Date Deposited: 06 Mar 2012 14:48
Last Modified: 23 Oct 2015 14:06
URI: http://eureka.sbs.ox.ac.uk/id/eprint/2136

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