Rethinking Marketing

Brownlie, Douglas, Saren, Michael, Wensley, Robin and Whittington, Richard (1999) Rethinking Marketing. Sage Publications, London. ISBN 978-0803974913

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This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field .

Item Type: Book
Keywords: marketing
Subject(s): Strategy; Entrepreneurship & Global business
Date Deposited: 06 Mar 2012 14:48
Last Modified: 05 Nov 2018 14:01

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