From lamb's fry, three eggs and bacon to processed cereal: Kellogg's transforms the Australian breakfast landscape in the post-war years

Davis, Teresa and Schneider, Tanja (2009) From lamb's fry, three eggs and bacon to processed cereal: Kellogg's transforms the Australian breakfast landscape in the post-war years. In: Bamossy, Gary J., Askegaard, Soren, Hogg, Margaret and Solomon, Michael R., (eds.) Consumer Behaviour: A European Perspective. Prentice Hall, pp. 376-382. ISBN 978-0273717263

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Item Type: Book Section
Keywords: consumer behaviour; kelloggs; international business; food
Subject(s): Science & technology management
Date Deposited: 19 Mar 2012 12:23
Last Modified: 09 Sep 2016 13:04
URI: http://eureka.sbs.ox.ac.uk/id/eprint/2204

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