Marketing consumer expertise: constructing markets for neuromarketing research

Schneider, Tanja (2011) Marketing consumer expertise: constructing markets for neuromarketing research. In: Institute of British Geographers Annual International Conference, 31 August - 2 September 2011, Royal Geographical Society, London. (Unpublished)

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Keywords: marketing; consumers; research; neuromarketing
Subject(s): Science & technology management
Centre: Institute for Science, Innovation and Society
Date Deposited: 19 Mar 2012 12:23
Last Modified: 23 Oct 2015 14:06
URI: http://eureka.sbs.ox.ac.uk/id/eprint/2206

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