On the performativity of neuro market research

Schneider, Tanja and Woolgar, Steve (2010) On the performativity of neuro market research. In: Neurosociety…what is it with the brain these days? conference, 8 December 2010, Saïd Business School, University of Oxford. (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Keywords: marketing; market research; neuromarketing
Subject(s): Science & technology management
Centre: Institute for Science, Innovation and Society
Date Deposited: 19 Mar 2012 12:24
Last Modified: 23 Oct 2015 14:06
URI: http://eureka.sbs.ox.ac.uk/id/eprint/2207

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