From Value Chain to Value Constellation

Normann, Richard and Ramírez, Rafael (1996) From Value Chain to Value Constellation. In: Champy, James and Nohria, Nitin, (eds.) Fast Forward: the Best Ideas on Managing Business Change. Harvard Business Review Press, Boston, MA, pp. 39-60. ISBN 978-0875846736

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Successful companies increasingly go beyond adding value by reinventing it. Looking at European businesses in Sweden, Denmark, and France, the authors show that a company's strategic challenge is the continuous reconfiguration and integration of its competencies and customers - changing the roles and relationships among its "constellation" of key players.

Item Type: Book Section
Keywords: strategy; innovation
Subject(s): Strategy; Entrepreneurship & Global business
Date Deposited: 15 Mar 2012 11:25
Last Modified: 26 Oct 2018 11:54

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