Customers as Co-Innovators: An Initial Exploration of Its Strategic Importance

Mannervik, Ulf and Ramírez, Rafael (2006) Customers as Co-Innovators: An Initial Exploration of Its Strategic Importance. In: Edvardsson, Bo, Gustafsson, Anders, Kristensson, Per, Magnusson, Peter and Matthing, Jonas, (eds.) Involving Customers in New Service Development. Imperial College Press. ISBN 978-1860946691

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Item Type: Book Section
Keywords: customer engagement; service industry
Subject(s): Strategy; Entrepreneurship & Global business
Centre: Faculty of Strategy, Entrepreneurship and International Business
Date Deposited: 13 Mar 2012 14:24
Last Modified: 23 Oct 2015 14:06
URI: http://eureka.sbs.ox.ac.uk/id/eprint/2218

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