Powell, Thomas, Lovallo, Dan and Fox, Craig (2011) Behavioral Strategy. Strategic Management Journal, 32 (13). pp. 1369-1386.
Behavioral strategy merges cognitive and social psychology with strategic management theory and practice. Despite much progress, the aims and boundaries of behavioral strategy remain unclear. In this paper we define behavioral strategy and identify the main unsolved problems. We propose a unifying conceptual framework for behavioral strategy and conclude by introducing the papers of the Special Issue on the Psychological Foundations of Strategic Management.
|Keywords:||Behavioural strategy; Psychology; Cognition; Judgement; Decision making|
|Subject(s):||Strategy; Entrepreneurship & Global business|
|Centre:||Faculty of Strategy, Entrepreneurship and International Business|
|Date Deposited:||19 Feb 2012 20:58|
|Last Modified:||23 Oct 2015 14:06|
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