Behavioral Strategy

Powell, Thomas C, Lovallo, Dan and Fox, Craig (2011) Behavioral Strategy. Strategic Management Journal, 32 (13). pp. 1369-1386.


Behavioral strategy merges cognitive and social psychology with strategic management theory and practice. Despite much progress, the aims and boundaries of behavioral strategy remain unclear. In this paper we define behavioral strategy and identify the main unsolved problems. We propose a unifying conceptual framework for behavioral strategy and conclude by introducing the papers of the Special Issue on the Psychological Foundations of Strategic Management.

Item Type: Article
Keywords: strategy & innovation, entrepreneurship, international business, behavioural strategy; psychology; cognition; judgement; decision making
Subject(s): Strategy; Entrepreneurship & Global business
Date Deposited: 19 Feb 2012 20:58
Last Modified: 16 Jan 2018 15:26
Funders: N/A

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