Toward a reputational theory of the industry

Barnett, Michael L. (2009) Toward a reputational theory of the industry. In: 13th International Conference on Corporate Reputation, Brand, Identity, and Competitiveness, May 2009, Amsterdam, The Netherlands. (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Keywords: corporate reputation; branding
Subject(s): Strategy; Entrepreneurship & Global business
Centre: Faculty of Strategy, Entrepreneurship and International Business
Date Deposited: 22 Mar 2012 16:38
Last Modified: 23 Oct 2015 14:06

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