Using CSR to CYA: How corporate social responsibility influences stakeholder perceptions of organizational errors

Barnett, Michael L. (2006) Using CSR to CYA: How corporate social responsibility influences stakeholder perceptions of organizational errors. In: International Association for Business & Society Conference, March 2006, Merida, Yucatan, Mexico. (Unpublished)

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Abstract

In this paper, I seek to build a theoretical framework that explains how effectively different firms can use different types of corporate social responsibility (CSR)to influence stakeholders perceptions of and reactions to different types of errors. CSR affects the errors stakeholders notice, how they frame them, how they respond to them, and how quickly any punishment wanes. Ex ante and ex post CSR decrease the likelihood that stakeholders will notice some errors, improve the framing of those errors that are noticed, and decrease the magnitude and duration of stakeholder attacks sparked by those errors.

Item Type: Conference or Workshop Item (Paper)
Keywords: corporate social responsibility; loss mitigation; stakeholders
Subject(s): Strategy; Entrepreneurship & Global business
Centre: Faculty of Strategy, Entrepreneurship and International Business
Date Deposited: 27 Feb 2012 18:56
Last Modified: 23 Oct 2015 14:06
URI: http://eureka.sbs.ox.ac.uk/id/eprint/2335

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