Opportunity platforms and safety nets: Corporate citizenship and reputational risk

Barnett, Michael L. (2000) Opportunity platforms and safety nets: Corporate citizenship and reputational risk. In: International Association for Business and Society, March 2000, Essex Junction, Vermont. (Unpublished)

Full text not available from this repository.

Abstract

It is argued that no simple correlation can be established between corporate social performance and corporate financial performance. The activities that generate CSP do not directly impact the company's financial performance, but instead affect the bottom line via its stock of reputational capital - the financial value of its intangible assets. It is suggested that corporate citizenship programs can be designed to help companies address reputational threats and opportunities to achieve reputational gains while mitigating reputational losses.

Item Type: Conference or Workshop Item (Paper)
Keywords: Corporate citizenship; corporate social responsiblity; reputational capital
Subject(s): Strategy; Entrepreneurship & Global business
Centre: Faculty of Strategy, Entrepreneurship and International Business
Date Deposited: 27 Feb 2012 18:44
Last Modified: 23 Oct 2015 14:06
URI: http://eureka.sbs.ox.ac.uk/id/eprint/2356

Actions (login required)

Edit View Edit View