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Virtue at the Checkout Till: Salvation Economics in Kenyan Flower Fields

Dolan, Catherine (2006) Virtue at the Checkout Till: Salvation Economics in Kenyan Flower Fields. In: Society for Cultural Anthropology Annual Meeting: Spirits of Capitalism: Translations of Moral Value into Market Efficiency, 5-6 May 2006, Milwaukee, Wisconsin.

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Kenya's cut flower industry is often considered a testament to globalization --- a panacea for declining exports that has brought thousands of new employment opportunities to poor rural women. The industry, however, has also come to epitomize the dark side of globalization with booming economic growth lying side by side with human immiseration. In recent years this juxtaposition has spawned a new moral discourse, with images of toxic flower fields and lurid working conditions broadcast into the living rooms of suburban London homes. Such images are part of a new morality of consumption, where consumers, NGOs and global supermarkets aspire to 'save' the African worker from the downside of globalization.

Item Type: Conference or Workshop Item (Paper)
Keywords: Cut flower industry; Fair trade; Ethical trading
Subject(s): Retail
Centre: Oxford Institute of Retail Management
Faculty of Marketing
Date Deposited: 26 Mar 2012 20:30
Last Modified: 23 Oct 2015 14:06

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