Memo to CEOs

Simons, Robert, Mintzberg, Henry and Basu, Kunal (2002) Memo to CEOs. Fast Company, June 2002.


Capitalism is facing a crisis. All who believe in business - from CEOs to business school professors - must recognize that they have contributed to this crisis. The problem is simple, yet profound: Everyone is captive of five half-truths that shape the way people think about business and the way they do business. As a result, they may be in the process of destroying the very thing they cherish. The five half-truths are: 1. They are only in it for themselves. 2. Corporations exist to maximize shareholder value. 3. Companies need CEOs who are heroic leaders. 4. Companies need to be lean and mean. And 5. A rising tide lifts all boats.

Item Type: Article
Keywords: management; executives
Centre: Faculty of Marketing
Date Deposited: 29 Mar 2012 11:25
Last Modified: 23 Oct 2015 14:06

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