Merging Brands: Designing the post M&A portfolio

Basu, Kunal (2002) Merging Brands: Designing the post M&A portfolio. Ivey Business Journal, 67 (2).

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Abstract

Presents information on different approaches to brand mergers. Response of the selected business model; Concept of collapsing brands within the chosen flow; Discussion on coverage and coherence in consolidations.

Item Type: Article
Keywords: Consolidation & merger of corporations; Product management; Business planning; Planning; Industrial management
Subject(s):
Centre: Faculty of Marketing
Date Deposited: 18 Mar 2012 19:26
Last Modified: 23 Oct 2015 14:06
URI: http://eureka.sbs.ox.ac.uk/id/eprint/2520

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