Basu, Kunal (2002) Merging Brands: Designing the post M&A portfolio. Ivey Business Journal, 67 (2).Full text not available from this repository.
Presents information on different approaches to brand mergers. Response of the selected business model; Concept of collapsing brands within the chosen flow; Discussion on coverage and coherence in consolidations.
|Keywords:||Consolidation & merger of corporations; Product management; Business planning; Planning; Industrial management|
|Centre:||Faculty of Marketing|
|Date Deposited:||18 Mar 2012 19:26|
|Last Modified:||23 Oct 2015 14:06|
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