E-Branding or Re-Branding? The Impact of E-Business on Global Branding Strategies

Basu, Kunal (2000) E-Branding or Re-Branding? The Impact of E-Business on Global Branding Strategies. In: Willcocks, Leslie P. and Sauer, Christopher, (eds.) Moving to E Business: The Ultimate Practical Guide to Effective E-business. Century. ISBN 978-0712669832

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Item Type: Book Section
Keywords: branding; global business; marketing
Date Deposited: 29 Mar 2012 11:33
Last Modified: 03 Nov 2016 13:52
URI: http://eureka.sbs.ox.ac.uk/id/eprint/2522

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