Marketing Developing Society Crafts: A Framework for Analysis and Intervention

Basu, Kunal (1995) Marketing Developing Society Crafts: A Framework for Analysis and Intervention. In: Costa, Janeen A. and Bamossy, Gary J., (eds.) Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity. Sage Publications, pp. 257-298. ISBN 978-0803953284

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Item Type: Book Section
Keywords: marketing; craft; art; developing countries
Subject(s):
Centre: Faculty of Marketing
Date Deposited: 29 Mar 2012 11:53
Last Modified: 23 Oct 2015 14:06
URI: http://eureka.sbs.ox.ac.uk/id/eprint/2523

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