Authenticity and Cultural Globalisation

Basu, Kunal (1999) Authenticity and Cultural Globalisation. In: Association for Consumer Research Proceedings.

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Item Type: Conference or Workshop Item (Paper)
Keywords: Culture; Globalization; Authenticity; Consumers
Centre: Faculty of Marketing
Date Deposited: 04 Apr 2012 18:46
Last Modified: 23 Oct 2015 14:06

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