Corporate responsibility and product recalls: the Mattel case

New, Steve and Brown, Dana (2008) Corporate responsibility and product recalls: the Mattel case. In: Corporate Responsibility Research Conference, 7-9 September 2008, Queen's University, Belfast.

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Abstract

In 2007, Mattel, one of the world’s leading toy makers, suffered a series of unprecedented product recall disasters in which millions of items had to be withdrawn from sale. The story is interesting not just as a first-order
phenomenon of quality management, logistics and marketing, but also in terms of the way in which it became an important media event, and the focus of extensive public discourse. In particular, the story became swept up in a wider political and economic debate about, among other things: the reliance of western (and particularly, American) economies on Chinese manufacturing; the effect of globalization on consumer safety; the scope of corporate social responsibility; and, the nature of quality control itself.

Item Type: Conference or Workshop Item (Paper)
Keywords: Responsibility of Business; Corporations; Toy Manufacturers; Product Recall
Subject(s): Corporate reputation
Operations management
Centre: Oxford University Centre for Corporate Reputation
Faculty of Operations Management
Date Deposited: 04 Apr 2012 19:11
Last Modified: 23 Oct 2015 14:07
URI: http://eureka.sbs.ox.ac.uk/id/eprint/2605

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