Illusory Correlation as the Outcome of Experience Sampling

Denrell, Jerker and Le Mens, Gaël (2009) Illusory Correlation as the Outcome of Experience Sampling. In: UNSPECIFIED.


Individuals are typically more likely to repeatedly select alternatives they have a positive impression of. This paper shows that this sequential sampling feature of the information acquisition process might lead to the emergence of illusory correlation between attributes of multi-attribute alternatives. This suggests an alternative explanation for illusory correlation that does not rely on biased information processing. The model also shows that illusory correlation can emerge even when the attributes are independently distributed and the distributions are not skewed.

Item Type: Conference or Workshop Item (UNSPECIFIED)
Keywords: Learning; Experience; Sampling; Illusory Correlation
Subject(s): Strategy; Entrepreneurship & Global business
Centre: Faculty of Strategy, Entrepreneurship and International Business
Date Deposited: 02 Mar 2012 15:56
Last Modified: 23 Oct 2015 14:07

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