Rising Tide: Lessons from 165 Years of Brand-Building at Procter & Gamble

Dyer, Davis, Dalzell, Frederick and Olegario, Rowena (2004) Rising Tide: Lessons from 165 Years of Brand-Building at Procter & Gamble. Harvard University Press, Boston, Mass.. ISBN 978-1591391470

Full text not available from this repository.
Item Type: Book
Keywords: Brand name products; Brand name products; Soap trade
Subject(s): Corporate reputation
Centre: Oxford University Centre for Corporate Reputation
Date Deposited: 26 Jan 2012 21:04
Last Modified: 23 Oct 2015 14:07
URI: http://eureka.sbs.ox.ac.uk/id/eprint/2660

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