Thomas Heinrich and Bob Batchelor. Kotex, Kleenex, and Huggies: Kimberly-Clark and the Consumer Revolution in American Business (Review)

Olegario, Rowena (2005) Thomas Heinrich and Bob Batchelor. Kotex, Kleenex, and Huggies: Kimberly-Clark and the Consumer Revolution in American Business (Review). Business History Review, 79 (3). pp. 635-638.

Abstract

Kotex, Kleenex, Huggies: Kimberly-Clark and the Consumer Revolution in American Business, by Thomas Heinrich and Bob Batchelor, is reviewed.

Item Type: Article
Keywords: Book reviews; United States; Consumers
Subject(s): Corporate reputation
Centre: Oxford University Centre for Corporate Reputation
Date Deposited: 05 Apr 2012 19:02
Last Modified: 23 Oct 2015 14:07
URI: http://eureka.sbs.ox.ac.uk/id/eprint/2673

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