Strategic Disclosure: The Content of Strategy Communications

Yakis-Douglas, Basak and Whittington, Richard (2011) Strategic Disclosure: The Content of Strategy Communications. In: British Academy of Management Annual Conference, Birmingham, U.K.. (Unpublished)

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This chapter considers the impact of companies' external communications about strategy on their reputations. Such strategy communications can take many forms, including material in companies' own annual reports and the media, and the impact may be felt in various ways, including consumer loyalty and managerial rankings such as the Fortune Most Admired list. In this chapter, however, the empirical focus is on the growing phenomenon of companies' own forward-looking communications about their strategies, and reputational impact is considered in terms of consequences in the financial markets. Specifically we address the spread of such strategy communications, abnormal stock returns due to these communications, and the nature of these communications in terms of their language, themes and strategies involved.

Item Type: Conference or Workshop Item (Paper)
Keywords: Strategy; Communication; Financial Markets
Subject(s): Strategy; Entrepreneurship & Global business
Centre: Faculty of Strategy, Entrepreneurship and International Business
Date Deposited: 06 Mar 2012 21:00
Last Modified: 23 Oct 2015 14:07

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