Strategic Disclosure: Corporate Reputation and the Communication of Strategy

Yakis-Douglas, Basak and Whittington, Richard (2010) Strategic Disclosure: Corporate Reputation and the Communication of Strategy. In: Oxford University Centre for Reputation Annual Conference, Oxford, UK.. (Unpublished)

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This paper considers the impact of companies' external communications about strategy on their reputations. Such strategy communications can take many forms, including material in companies' own annual reports and the media, and the impact may be felt in various ways, including consumer loyalty and managerial rankings such as the Fortune Most Admired list. In this paper, however, the empirical focus is on the growing phenomenon of companies' own forward-looking communications about their strategies, and reputational impact is considered in terms of consequences in the financial markets. Specifically we address the spread of such strategy communications, abnormal stock returns due to these communications, and the nature of these communications in terms of their language, themes and strategies involved.

Item Type: Conference or Workshop Item (Paper)
Keywords: Strategy; Reputation; Corporations; Communications
Subject(s): Strategy; Entrepreneurship & Global business
Centre: Faculty of Strategy, Entrepreneurship and International Business
Date Deposited: 05 Mar 2012 20:26
Last Modified: 23 Oct 2015 14:07

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